• 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)
  
  
• Globally, 80% of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey)
  
  
• By the end of 2011, Android is predicted to have nearly 40% of the total global market share, with Symbian at just over 20%, the iOS platform with 16% and RIM 14.9% (Source: IDC 2011 report)
  
  
• US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010 (Source: Chetan Sharma Consulting)
  
  
• The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC)
  
  
• Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011)
  
  
• 86% of mobile internet users use their mobile device while watching TV with 37% of those browsing the internet for non-related TV material (Source: Yahoo, 2011)
  
  
• The number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010)
  
  
• 25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, 2010 as reported by MobiThinking)
  
  
• It is predicted there will be 80 million new smartphone users in 2011 added to the already existing 60 million consumers who already own one (Nielsen, 2010)
  
  
• It is expected that half of the US population will use a Smartphone by the end of 2011 (Asymco.com, 2010)
  
  
• More than 65 million smartphones are to ship in 2010 in North America (Canalys, 2010)
  
  
• Mobile is predicted to be bigger than internet in 5 years (Morgan Stanley, 2010)
  
  
• 74 percent of online retailers have already, or are currently, developing a mobile strategy (Forrester Research study produced in conjunction with Shop.org, 2010)
  
  
• The number of available mobile retail applications has increased 350% from 2009 to 2010 (Acquity Group)
  
  
• 7% of Internet Retailer’s Top 500 e-retailers have downloadable mobile apps available to consumers (Internet Retailer, 2010)
  
  
• 44% of retailers plan to enable a mobile app in 2010 (Forbes Insights)
  
  
• Apparel, accessory and footwear retailers plan to spend an average of $65,000 on mobile this year (Internet Retailer, 2010)
  
  
• BlackBerry, iPhone and Android devices will account for over 80% of smartphones shipped in the region this year (Canalys, 2010)